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Quiz Question: Where is New Caledonia?

This entry was posted on 20th January 2014.

Staff at Rossendale based smart card specialist Universal Smart Cards, asked themselves the same question after receiving an enquiry from their website. No, it’s not in Canada as nearly everyone suggested!  The French overseas territory is in fact over 12,000 miles away, located in the South Pacific, off the North East coast of Australia.

The IT product and support based company, based in the capital Nouméa, found Universal Smart Cards simply via a search engine and procured some NXP MIFARE 4k cards to supply to their customer to support their access control system. Despite the 11 hour time difference both parties have communicated further via email, proving online marketing and electronic communication is vital to trading globally. As active members of the International Trade Club, Universal successfully fulfilled and shipped the smart cards to the South Pacific.

Marketing Executive, Amanda Hatton stated “trading outside the UK and Europe is something we do on a regular basis, however, getting a sales opportunity from somewhere we’d never heard of was very interesting and we were glad to be able to assist the customer with their requirements. It just goes to prove how powerful online marketing is in today’s business environment, particularly when competing globally”

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Posted by Josh Coulson