When it comes to your business, there are several moving parts that you have to consider at all times, and it’s often the little things that get put on the back burner. Custom lanyards are becoming increasingly important, not just for security but also for brand visibility.
We know how important customised lanyards are for both businesses and employees. Whether you’ve been using custom-made lanyards for years or you’re looking to implement them in 2025, these are all the benefits you can experience when you invest in personalised lanyards.
What Are Custom Lanyards?
When it comes to what a lanyard actually is, it’s a a convenient way to carry items securely around the neck, wrist, or shoulder. You can use this to carry keys, ID badges, access cards and anything else you need in your day-to-day life.
Whilst it might seem self-explanatory, custom lanyards are lanyards that are personalised to your unique needs and business. There are several different factors you can customise when it comes to your business's lanyards, including material type, width, print, clip type, and so much more.
Made-to-order lanyards are a great way to easily identify your staff, promote brand visibility and increase brand awareness for individuals who aren’t your employees.
Benefits Of Custom Lanyards
There’s a range of reasons you should be investing in lanyards customised for your business, these are some of the main benefits that might make your decision easier if you've been considering investing in lanyards for your business.
Added Security
When it comes to reasons why you should consider tailor-made lanyards for your business, the extra security they provide is undoubtedly number one. Having your business name or logo on lanyards means you’re able to easily identify your employees so that you can always see who's authorised to be in the space.
You can even go as far as to add colours or use pre-printed lanyards for different levels of seniority or departments for an additional layer of quick identification.
Increased Brand Visibility
If added security is the number one reason, increased brand visibility is the second most important. Staff that are regularly customer or client-facing should ensure they are wearing a lanyard with your business logo or name on it.
When you include your company name and logo on items your employees wear regularly, you can increase your brand visibility and recognition. Whether it’s in the office, on the morning coffee run or on the commute, wearing a customised lanyard can help the public recognise your brand.
If you have an expo or trade show coming up, you may want to consider utilising personalised lanyards to increase brand recognition whilst at your exhibition.
It’s Convenient
Having lanyards for your employees is incredibly convenient, especially if you have access cards in use throughout your building. Employees won’t have to rummage through their bags looking for loose cards if they are conveniently attached to a lanyard around their neck.
Having lanyards in place in your workplace also helps to minimise the risk of employees losing their access cards saving you time and money on replacements.
Build Trust & Rapport
When you have custom lanyards for your employees, you can build trust with clients and customers from the get-go. Having branded lanyards makes you look more professional and put together, especially in important client meetings or when you're in customer-facing positions.
When you have initial trust and rapport with clients and customers this can help you to increase sales and leave a lasting impression so that you can build a loyal clientele.
They’re Durable
Modern lanyards are incredibly durable, and they’re able to withstand the rigours of daily use, so you don’t have to worry about regularly replacing them.
Since they’re an item that is heavily used, it’s important that you’re sourcing high-quality products that are stain-resistant and built to last.
Custom Lanyards Make All The Difference
Whilst plain lanyards are great for functionality purposes, custom lanyards can really make all the difference for the appearance of your business. Ensure your employees look professional and polished at all times when you invest in custom lanyards from Universal Smart Cards.
Build brand recognition, make your employees' lives easier and build trust with clients and customers by investing in branded lanyards.